Lemon Pepper Holdings, has agreed a deal with Hammerson to open three new regional locations for its Wingstop eateries at flagship destinations Bullring (Birmingham), the Oracle (Reading), and Cabot Circus (Bristol).
Following the successful opening of their 10th UK location in Gloucester Road, South Kensington late last year, Wingstop UK are now set to open sites in the former EAT at Bullring, the former Chik-Fil-A at the Oracle, and the former Dorothy Perkins in Bristol’s Cabot Circus. Opening dates are expected to be announced shortly.
Tom Grogan, Director of Lemon Pepper Holdings said: “We are delighted to have agreed this significant three site deal with an institutional partner such as Hammerson, this trilogy provides us with accelerated regional presence in high profile locations over the next two quarters.
Iain Mitchell, UK Commercial Director at Hammerson, said: “We know that for our customers, grabbing a bite to eat is a really important part of a trip to one of our destinations, so we’re constantly on the look-out for brands that can deliver something special. Wingstop has already built up a strong fan base in just a few years, so I’m certain these new sites will go down well with our customers, and complement the broader offer at these destinations.
Wingstop also confirmed other new locations are set to open this year in Canary Wharf and Kingston-Upon-Thames, where the brand will be occupying the former Pizza Hut located in Kingston Town Centre..
Further regional openings are set to be announced in the coming month.