Capital & Counties Properties PLC (Capco) has announced that US fashion label Reformation will open the doors to its new flagship location in Covent Garden today (June 10).
This new 4,359 sq ft store is the latest addition to Covent Garden’s growing collective of fashion and beauty destination brands, with Ganni, Free People, Rails, American Vintage, A.P.C., Glossier and Guerlain also opening flagship stores nearby.
Capco says this new addition further cements the estate’s status as the home of the most stylish and forward thinking brands, including recent innovative pop-ups from Tatcha, The Inkey List and Lisa Eldridge.
Reformation is a lifestyle brand that aims to prove that fashion and sustainability can co-exist. It is a 100% carbon neutral company with a commitment to being climate positive by 2025.
The new Covent Garden location includes an exclusive new programme, Ref Rotates, which will invite like-minded businesses from all over the world to pop up in the store space. It will kick off with Petersham Nurseries’ The Maker’s Hand.