Good selects Seven Dials for flagship store

Shaftesbury has announced the official launch of Good at 33 Neal Street, marking the retailer’s new London flagship store and entrance to Seven Dials’ community of sustainable and vintage clothing retailers.

Following on from the success of ‘Second Hand September’, the new 500 sq ft flagship store in Seven Dials stocks Good’s diverse array of vintage fashion, all sourced from recycling centres, giving customers an alternative to buying new garments and preventing selected garments from contributing to further landfill.

Established in 2020 by David Brinson, Vicci Houston and Ruth Summerfield, Good Seven Dials joins locations on Queensway and Kensington Church Street in London, signifying the next step in the brand’s extensive expansion plans.

Commenting on Good’s launch, Samantha Bain-Mollison, retail director at Shaftesbury, said: “Sustainability has always been an important factor when selecting retailers for Seven Dials; we have consistently worked hard to curate an authentic line-up of retailers with strong sustainable credentials across our destination, which in the fashion sphere includes names such as the recently launched COW Vintage as well as Goldsmith Vintage and Pop Boutique. It is brilliant to be the home of Good’s new flagship store, which fits so well within our village offering and will be particularly appealing to the constantly evolving, more conscious consumer.”

David Brinson, co-founder of Good added: “We were very selective when searching for our next location, and Seven Dials, with its excellent sustainability ethos and mix of big name and independent premium brands, formed the perfect destination for us to launch at.”

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury in the deal, while Good dealt direct.

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