Delivering electric vehicle charge points will drive shoppers to retail CACI predicts

CACI, the consumer and location intelligence specialist, has revealed a significant potential increase in footfall that retail and leisure destinations that deliver electric vehicle (EV) charging points now.

Their recent survey found that 68% of people who intend to own an EV will visit retailers and businesses more frequently if they provide the right charging facilities.

“We know that by 2030 sales of new ICE cars will cease in the UK and EVs will be the future. However, what our data reveals is just how important it is to get ahead of the market on charging infrastructure,” said James Debenham, principal consultant at CACI.

As organisations start to strategise beyond the pandemic, delivering appropriate EV infrastructure now will allow them to reap enormous rewards in the long term. What’s more, businesses that take the extra step to invest in educating drivers and make owning an EV easier, will benefit twofold in the evolution of transportation.”

He added, however, that organisations need to build their EV infrastructure in accordance with the data.

“It is crucial that they understand consumer and environmental data that show current perceptions, intentions, opportunities and barriers to EV uptake in their local market,” said Debenham. “This fundamental insight will ultimately put them in the driving seat for the inevitable EV evolution.”

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