Warner Bros sees retail expansion

Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden. The latest project sees commercial areas expanded and redeveloped by Lumsden in the face of increased footfall.

The  expansion project includes the refit of existing retail spaces and increased floorplan from 6,000 to 9,000 sq ft and the creation of three new cafés – The Hub Café, The Chocolate Frog Café and The Food Hall – all of which have been brought to life with the use of props seen in the Harry Potter film series.

The retail area has been reconfigured as a series of shops within shops, inspired by the Diagon Alley set design. The new layout allows for visual storytelling and intuitive wayfinding.

James Dwyer, Design Director, Lumsden, said: “For a project like this, it’s important to understand that storytelling doesn’t start or stop with the tour. It starts the moment the visitor arrives and permeates all spaces from café to retail and beyond.

“The major challenge was ensuring minimal impact to the visitors. The site never closed for more than 10 days. Despite that, we’ve elevated the existing areas and added a whole new level of experience.”

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