The Entertainer, has officially re-opened its doors on June 15th to its new regional flagship store in Bullring, Birmingham.
As part of the £1m investment in the 9,000 sq ft store, The Entertainer has created immersive spaces for brands such as LEGO, Barbie, and Peppa Pig.
Unique to Bullring, The Entertainer has also introduced its first Early Learning Centre shop-in-shop with a dedicated team of experts on hand to assist with any inquiries. Interactive areas have been introduced for customers to enjoy the wider selection of product ranges now available.
Stephanie Lacey, General Manager at Bullring & Grand Central, said: “The fact that a brand like the Entertainer has decided to invest in Bullring really demonstrates its continued popularity as a flagship destination. After the past few months, we know the new store is going to be a real hit with our customers, and we’ve already seen lots of our youngest shoppers visiting the store to pick up something new.”
Gary Grant, founder and chief executive of The Entertainer added: “We are delighted that the doors to our newly refitted Bullring store are now open and that our customers can finally enjoy the store following the lockdown period. Our aim for the refitted store was to fill it with even more fun for children than we had before and we have created immersive zones with family favourites such as LEGO, Barbie, WWE and Peppa Pig.”