Sports Direct unveils plans for Frasers store

Multi-level flagship will open at the Mander Centre in Wolverhampton next year

Benson Elliot, the UK-based private equity real estate manager, has announced that Sports Direct International is set to unveil its new Frasers multi-brand store concept in a 94,000 sq ft flagship store in the Mander Centre, Wolverhampton.

The multi-level store will become home to the Frasers, FLANNELS, Sports Direct & USC brands, when Debenhams depart in early 2020.

Jonathan Ratnage, retail sector specialist at Benson Elliot, said: “We are delighted to welcome Frasers to the Mander Centre. This is terrific news for our loyal shoppers who will see a significant upgrade in our premium brand line up. This long-term commitment signifies the confidence major brands have in both Wolverhampton and the Mander Centre as the city’s pre-eminent customer destination.”

Michael Murray, head of elevation at Sports Direct International, said: “We are really proud to have secured this retail destination in the heart of Wolverhampton and look forward to bringing our new elevated multi-brand concept to the Mander Centre in 2020.”

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