Online brands pop-up in chelsea

Chelsea landlord Sloane Stanley extends pop-up programme

Chelsea landlord Sloane Stanley is welcoming a host of successful online fashion and lifestyle brands to the King’s Road this month, including first time pop-up Rich Fashion, plus lifestyle brand Ville & Campagne and childrenswear retailer Four Fairies & A Prince.
a successful online business Rich Fashion has opened its first bricks and mortar venture at 320 King’s Road while French-inspired home collection, Ville & Campagne, has also opened a pop-up at 340 King’s Road. Sloane Stanley has also welcomed back Scandinavian and Dutch childrenswear brand Four Fairies & A Prince for its fourth pop-up. at 328 King’s Road.
Hannah Grievson, commercial property manager at Sloane Stanley, said: “Four Fairies & A Prince is a great example of a successful recurring pop-up, leading the way for other brands to join us after trading successfully online. The vibrant and historic King’s Road is the perfect location for online retailers to gauge the appetite for a bricks and mortar store.”

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