The Beauty Hall from NEXT is a new concept for the brand
Hammerson has announced that Next is to launch its exciting new The Beauty Hall from Next premium beauty retail format in five of its flagship destinations.
The Beauty Hall from Next will replace Debenhams’ beauty halls in Hammerson’s flagship destinations. Hammerson will also pursue opportunities to repurpose the other floors, as it continues to reduce the amount of department store space in its portfolio. The stores will be located at Bullring & Grand Central, Birmingham, The Oracle, Reading, Highcross, Leicester, Silverburn, Glasgow and Centrale in Croydon.
David Atkins, Hammerson chief executive, said: “This is a challenging time for all of us, so it’s really encouraging to see strong, innovative brands like Next work with us to plan for the future. This is the right decision not only for consumers but for our communities more broadly, as it will create employment prospects and support local economies all over the country.
“The Beauty Hall from Next is a great concept and it’s a real vote of confidence in our flagship destinations that Next has chosen these locations to launch its new offer.”