Beauty brand M·A·C Cosmetics has launched its 2,654 sq ft retail space at Liverpool One.
The in-store experience includes a new ‘Virtual Try-On’ technology which allows customers to digitally sample an extensive range of eye and lip shades through application to photos or live videos. This tool forms part of the store’s precautions for the safety of customers and staff, in line with government directives and Liverpool One’s own post-lockdown safety measures.
Alison Clegg, director of Asset Management at Grosvenor Europe, commented: “The opening of the new M·A·C Cosmetics flagship is a much-anticipated event for the many brand devotees in the Liverpool area. This is yet another significant launch for Liverpool One to celebrate post-lockdown, and M·A·C’s entrance is set to strengthen Paradise Street as a beauty hub in its own right, alongside Morphe and Too Faced.”
Cushman and Wakefield and Metis acted for Liverpool One. Cushman & Wakefield represented M·A·C Cosmetics.