Rebranding follows £26m investment in outlet
Lifestyle Outlets, part of Peel L&P, has announced that it is rebranding Lowry Outlet, as part of the ongoing £26m development, to Quayside MediaCityUK
The newly named outlet will be home to ITV’s I’m A Celebrity Jungle Challenge – a first of its kind immersive attraction opening in Autumn 2020 alongside a recently redeveloped all recliner Vue Cinema, Virgin Active and “The Watergardens” – a waterfront leisure and dining destination.
The new branding will be introduced in phases across the estate’s assets including signage on front of and within the building, an updated website as well as social media channels.
Jason Pullen, managing director of Lifestyle Outlets said: “We are hugely proud of our connection with the Lowry theatre, which will always be part of our identity. The name Quayside MediaCityUK has been chosen to reflect our unique location as the retail and leisure heart of MediaCityUK, as well as celebrating our Salford Quays and dockside heritage.
“While Outlet shopping is at the heart of what we do, Quayside MediaCityUK offers much more than a traditional outlet for our visitors, with an enhanced leisure offering, great events and entertainment, world class museums and theatres as neighbours, plus we’re an exciting place to live and work. Quayside MediaCityUK is much more representative of the vibrant, waterfront location we are becoming and with ITV and The Watergardens opening this year, 2020 is due to be our most exciting year yet”