Lego store assembles at Bullring

Store to open ahead of Black Friday

The Lego Store is due to open at the Bullring and Grand Central in Birmingham on 21 November, ahead of Black Friday.

This new Lego store will stock a wide selection of the latest Lego sets, offer a Lego minifigure scanner that will let customers scan their handprint to transform them into Lego minifigures before they enter the store, and host of in-store play experiences, activities and events.

To celebrate the opening, an in-store event will take place between 12-15 December showing off the full range of LEGO products available, with the first 500 people in-store everyday receiving an ‘I Love Lego Store Birmingham’ tile. The Lego Hidden Side Bus will also be making a stop in Birmingham for the opening.

Alison Wood, Lego district manager said: “We cannot wait to bring more play experiences, fun and building to Birmingham. The new store is loaded full of exciting Lego big builds, play areas and activities. You can even build your own minifigure and take it home, something that is unique to Lego Stores.”

Iain Mitchell, UK commercial director at Hammerson, said: “It’s testament to the strength and popularity of Bullring as a retail and leisure destination that The Lego Group has chosen to open there. I’m sure the new store will be a real footfall driver at Bullring, particularly in the lead-up to Christmas when we’re all on the look-out for that special gift.”

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