Revenue up 9.2 per cent at London Designer Outlet
London Designer Outlet (LDO) at Wembley Park has now achieved 22 consecutive quarters of year-on-year growth with its overall growth remaining ahead of results seen nationally across the retail sector.
For the months of June, July and August, total revenue grew by +9.2 per cent, year-on-year, compared to the same three months in 2018. Like-for-like revenue, when newly opened stores such as Champion, Beauty Outlet and Havaianas are excluded, climbed by +4.8 per cent, YoY. Additionally, footfall rose by +3.0 per cent, YoY. The average visitor age is just 32, the youngest of any UK outlet, showing how well LDO’s meets the demands of next-generation shoppers.
In particular, footwear performed very strongly especially Converse, Skechers and Dr Martens. Total revenue for footwear increased +23 per cent, YoY. Additionally, both sportswear and athleisure, plus the restaurants, bars and cafes at LDO, saw revenue growth of +10 per cent, YoY.
Sue Shepherd, Realm’s General Manager of London Designer Outlet, said: “The summer months have been very busy at LDO, with guests travelling from near and far to enjoy aspirational and desirable brands at up to 70 per cent off RRP throughout the year. We have benefited from Wembley Park’s own event programme such as International Busking Day, major concerts at Wembley Stadium from the Spice Girls to The Who, and the success of our Dropit initiative for hands-free shopping.”