Joules signs up for The Boulevard

Lifestyle brand heads for Northern Ireland Outlet

Joules, has been confirmed as The Boulevard’s first retailer signing of 2020.

The brand will open the doors of its 2,100 sq ft unit at the Banbridge outlet later this year.

Tom Joule, Joules founder and chief brand officer said: “We’re thrilled to be opening a new Joules store at The Boulevard. We’re really looking forward to bringing our unique personality and style to shoppers later in the year.”

Chris Nelmes, retail director at The Boulevard, said: “After our best year in 2019, we’ve started 2020 with a bang. Joules is a fantastic addition to The Boulevard’s retail portfolio – womenswear is one of our consistently strong categories and we’ve worked hard over the year to really bolster our offering with standout brands.”

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