Japanese Lifestyle Brand to debut at St David’s, Cardiff

The St David’s Partnership, owner of St David’s Cardiff, has announced the launch of a new 2,637 sq ft store for Japanese-inspired lifestyle product retailer, Miniso, the first in the UK for the brand outside of London.

The store will offer a full range of lifestyle products from cosmetics to homewares and technology.

Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s regional managing director, commented: “We are always looking to bring exciting international brands to St. David’s, providing our visitors and the local community with something they cannot experience anywhere else in Wales. More than ever, and following the last few months, it is important for retail to be forward-thinking and experience-led and to have consumer appeal, and these are qualities we recognise in the Miniso brand. We are pleased to welcome Miniso , joining the strong line-up of international, national and independent brands.”

Mike Davis, managing director at Miniso , added: “We are excited to now open our second UK store at St David’s, which is undeniably a leading UK retail destination. Our flexible retail business models, from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing, allow us to bring new and trend-led products to Welsh customers, whom we are eagerly anticipating welcoming through our doors and especially in the lead up to Christmas.”

JLL and Cushman & Wakefield advised the St David’s Partnership.

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