Icon Outlet has bumper Christmas trading

Outlet at the O2 reports 39 per cent uplift in sales

Icon Outlet at The O2 has reported bumper Christmas trading with like-for-like sales growing by 39 per cent during the holiday period from 23 December – 5 January.

Across all stores there was strong like-for-like performance growth over the Christmas period, with beauty up 71 per cent, accessories up 52 per cent, footwear up 39 per cent and fashion increasing by 33 per cent. Boxing Day far exceeded expectations, bucking the national trend to set a new record sales day for Icon Outlet.

Food and beverage sales in the Entertainment District at The O2 also saw a 33 per cent growth across the same period year-on-year, with overall sales for 2019 up 10 per cent.

Managing director of Icon Outlet and the entertainment district at The O2, Janine Constantin-Russell, commented: “We are delighted Christmas has been such a huge success and that we welcomed so many customers.  Many chose to make a day-out destination visit to The O2 for outlet shopping at our premium brands, whilst also enjoying our enhanced experiences, including live music and performances, free gift wrapping, home delivery and our free parking incentives.”

CBRE and CWM are the retail leasing agents for Icon Outlet, with Lunson Mitchenall leading on the food and beverage leasing.

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