Online gym and active wear retail to launch pop up in Covent Garden
Gymshark has announced the opening of a pop-up store in Central London at Long Acre, Covent Garden on 28 February.
The brand’s first pop-up, dubbed GymsharkLDN will operate until 29 March and stock the online gym and active wear porducts.
The store will feature Gymshark’s specialist gym clothing range alongside experiential offers, such as in-store fitness classes.
The brand is one of the fastest growing online retailers and in 2019 was valued around £500m.
In a blog post, Gymshark said: “For four weeks, we’re bringing our URL to IRL with our very first retail-focused store. Expect to find the shop refreshed with new releases every week… and you can bet that you’ll get the first glimpse right here at Gymshark Central.”