Footfall down 10% in 7 years

Springboard reports year on year decline

Covering the five weeks 25 August – 28 September 2019, footfall analysts Springboard recorded that: Footfall declined by 1.7 per cent in September, compared to the same point last year when it declined by 1.7 per cent.  On a three-month basis, footfall decreased by 1.6 per cent. The six and twelve–month averages are at -2.0 per cent and -1.7 per cent respectively.

High Street footfall declined by 1.8 per cent, following from the decrease of 2.2 per cent in September last year. The three-month average decline is 2.1 per cent.

Retail Park footfall increased by 0.1 per cent, following from September 2018 when footfall increased by 0.1 per cent. The three-month average growth is 0.7 per cent.

Shopping Centre footfall declined by 3.2 per cent, following September 2018’s decline of 2.5 per cent. The three-month average decline was 2.9 per cent.

Diane Wehrle, Springboard marketing and insights director, commented: “Whilst the drop in footfall of -1.7 per cent in September was greater than in August, the vast majority of this decline emanated from the last week of the month when footfall was hit by exceptionally heavy rain. To provide some context, the decline in footfall of -6.1 per cent in that last week of the month was the worst of any week since March/April 2018 when the UK was hit by the Beast from the East.

“The relatively strong footfall performance in the preceding four weeks, which averaged at -0.7 per cent, had been looking reasonably positive and had the last week’s rain not hit the month’s performance, it is likely that footfall for the month would have dropped by less than -1 per cent.

“Given the monumental changes that have occurred in our retail trading landscape over the past decade, it is unsurprising that the long-term footfall trend is a downward one. However, with 80 per cent of spend remaining in store there is still much for bricks and mortar stores to play for in Q4 of 2019, which of course includes the all-important festive trading period.”

Helen Dickinson OBE, chief-executive, British Retail Consortium, commented: “Retailers are facing a sustained drop in footfall, with numbers of visitors down over 10 per cent in the last seven years alone. With Brexit looming, many consumers are holding off from all but essential purchases, and it is no surprise that the 1.7 per cent drop in footfall has also contributed to a similar fall in sales. High streets and shopping centres were hit hardest with retail parks faring slightly better as they continue to entice shoppers with their varied consumer offering.

“The ongoing transformation of the retail industry is putting increasing pressure on retailers, which is now compounded by the spectre of a no deal Brexit on 31 October. If the Government wants to support consumers and retailers they should make sure they take no deal off the table, while also addressing the public policy costs such as business rates, that prevent shops from investing in their retail offering.”

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