Clear Channel to provide screens at Hammerson’s 12 flagship destinations
Clear Channel has announced a new partnership with Hammerson. The OOH media owner was awarded the contract for a portfolio of 223 full motion digital advertising screens across Hammerson’s 12 flagship destinations in the UK, which include Bullring & Grand Central, Brent Cross, and Cabot Circus.
As of June 2020, Clear Channel will be offering new advertising opportunities across Hammerson malls as part of its Malls Live network, that will grow to almost 700 screens across 57 leading UK malls. The partnership will see Clear Channel become the biggest digital malls advertising operator in the UK with the most comprehensive national footprint.
Justin Cochrane, CEO of Clear Channel UK & Europe, commented: “We are delighted to partner with Hammerson to expand and complement our existing Malls Live network with some of the UK’s top shopping destinations, further growing our digital advertising footprint in thriving cities nationwide. We see a huge opportunity for advertisers in the retail environment and this partnership will help to bolster our ambitious plans to make the malls advertising proposition even more attractive and valuable to brands in 2020 and beyond.”
Howard Ebison, UK & Ireland operations director, said: “We’re committed to making our flagship destinations across the UK as attractive as possible for consumers and brands. That means not only providing the best facilities and a compelling brand mix, but also investing in the broader experience, and that includes the advertising opportunities. This partnership with Clear Channel will help ensure brands can deliver a coordinated, engaging narrative across their external channels, as well as reach the millions of consumers that visit our destinations every year. It also brings us in line with the latest developments in the fast moving Out-of-Home advertising market.”