BWP unveils new branding

Marketing agency announces new strategy for 2020

Global marketing agency, BWP, has announced a brand and strategy refresh for 2020.

The agency said it has re-defined its proposition and re-branded in preparation for further international growth. The announcement said that BWP, initially named after its founders, now it stands for ‘Business With Purpose’.

Richard Beasley, founder and CEO of BWP said, “As an integrated marketing agency in a competitive marketplace, we need to connect with our community to cut-through and achieve our business goals. Our most satisfying client relationships are built on more than contracts. We do our best work when we’re united by a shared purpose – and this new proposition puts that front and centre.

“It was time to have an update, a refresh and provide cleaner, clearer communications with those that matter. Dropping the previous ‘group’ lockup, helped to create a simpler, more confident logo design with a bold look and feel, and creates a brand we can be proud of for decades to come.”

BWP clients include Icon Outlet at The O2, The Boulevard in Northern Ireland

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